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Engineering Blog

Insights from the Citrine Labs engineering team on growth, reliability, and product development.

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How Citrine Labs Scaled to 10,000 Customers

📅 March 5, 2025 · ✍️ Jordan Ellis · ☁️ Growth

The Early Days

When we founded Citrine Labs in 2012, our entire engineering team fit in a single co-working space. We had one product, one pricing tier, and three customers. Fast forward to today: 10,000+ customers, 250 employees, and offices on four continents.

"Our biggest challenge was staying true to our product vision while growing fast."

Our growth came from listening relentlessly to customers and shipping fast. We learned that reliability and simplicity matter more than feature bloat.

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Release checklist item 1: confirm customer messaging.

Release checklist item 2: review support scripts.

Release checklist item 3: publish follow-up documentation.

Release checklist item 4: archive launch notes.